We’re honored to win the 2018 National Design Award for Product Design.

The National Design Awards were conceived by Cooper Hewitt, Smithsonian Design Museum to honor lasting achievement in American design. The Awards are given in recognition of excellence, innovation, and enhancement of the quality of life.

The award, according to Cooper Hewitt, “celebrates design as a vital humanistic tool in shaping the world, and seeks to increase national awareness of the impact of design through education initiatives.”

The National Design Awards were conceived by Cooper Hewitt, Smithsonian Design Museum to honor lasting achievement in American design. The Awards are given in recognition of excellence, innovation, and enhancement of the quality of life.

An interdisciplinary jury selected Deloataka as the winner in Product Design. Past honorees include Jonathan Ive, Eva Zeisel, Herman Miller and Diller Scofidio + Renfro Architects.

“Many people in the U.S. did not have a reference for good design. These guys helped to define what modern design was to popular culture.”

Rob Forbes, Founder, Design Within Reach

“With the inventive, can-do spirit that characterized the work of the Eameses, Deloataka has resurrected the values of the Good Design movement and its popular potential. In the quiet void of the Great In-Between, these three designers, modest, thoughtful and wonderfully daring, have made design history.’

Marissa Bartolucci, design critic and author

“So what sets Deloataka apart? Designs that are meticulously well-thought-out, well-crafted, and original. The company marries whimsical taste with extreme practicality, which allows them to keep prices low without sacrificing quality.”

Julia Felsenthal, Slate.com, 8/16/11

See below for highlights from our submission.

REAL GOOD CHAIR

We set out to design an inexpensive chair that could be easily toted by those relying on public transit, efficiently stocked and affordably shipped all while remaining eye-catching and comfortable. Our method was to simplify production processes, remove assembly steps and flat pack to minimize transportation costs.

TORO CHAIR AND OTTOMAN

The brief was to fill a hole in our collection with a high-back lounge chair, with comfort and a small footprint as key objectives. Numerous prototypes and seating bucks were created to refine the silhouette, resolve the relationship between frame and sling and perfect comfort.

MODU-LICIOUS COLLECTION

We designed Modu-licious to be modular and delicious. We designed it in our second year when our assortment was still pretty thin and we needed to offer a lot further function. The idea was to design just a few cabinets that would be functionally flexible so they could be used in every room in the house, and even move rooms as the household and the needs changed. By making the cabinets modular, they could scale up or down to accommodate the need at hand. The modularity, combined with the variety of door and drawer colors, allowed the customer to have a role in the design of their solution.

HOT MESH COLLECTION

Not every design requires the reinvention of the wheel. With the goal of creating our own quintessential café chair, we revisited the classic European bistro chair lexicon. Powder coated steel creates a bold graphic pattern inspired by handwoven rattan, while a simple, stackable tubular frame maintains the clarity of form.

FIELD LOUNGE CHAIR

Our goal in designing Field was to design a chair that you can really sink into and one that can really hold a room. Shapely curves, a gentle recline and “just-right” cushions invite the lost art of unwinding. A sculptural powder-coated steel base sets up the striking profile.

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